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https://plushplaza.com/brand-story/

Started in 2010, Plush Plaza has evolved into a line of travel and lifestyle accessories over the years.

Our corporate collection is classic and hand-crafted in Mumbai and catering to our rapidly growing audience of top multinational brands in India and overseas. Some of the industries we serve include travel and tourism, hospitality, aviation, media, and banking & finance.

Our recently launched brand, Plush®, captures our true essence and love for all things travel. The maiden collection of Plush® focuses on the circular economy and a desire to preserve our beautiful planet.

The quest to explore the world doesn’t end with our product lines.

Through our media production arm, Plush Pictures, we have created multiple travel series – showcasing top notch experiences and destinations from around the world, from the vast wilderness of Antarctica, to the bustling metropolis of Shanghai.

A passion project, that now plays on various digital, social and OTT streaming platforms such as Zee 5, SonyLIV and Ola Play.

So go ahead and take the leap. Experience the Plush® vibe!

Rahul Jagtiani is an entrepreneur, a content producer and a columnist.

Rahul kickstarted his entrepreneurial career with Plush Plaza in 2010, a premium gifting and merchandising company based in India. Over the years, the company has delivered a multitude of unique gifting ideas and merchandise to 100+ leading companies in India and overseas across industries like BFSI, hospitality & tourism, media, IT and pharmaceutical.

Through his production arm, Plush Pictures, Rahul also produces and hosts a global travel show called Plush Places.

What started as a fun 2 minute experimental video on a Blackberry phone (yes those were the days!) on a backpacking trip to Australia, slowly turned into a serious passion as his business trips to different destinations invariably got extended to accommodate a bit of ‘shooting time’.

Today it has evolved into a full fledged series covering myriad and thrilling experiences such as floating in the Dead Sea in Israel, to trekking on ice in Antarctica, and exploring the lush countrysides of the Lake District and the Swedish Lapland.

In 2017 Jet Airways licensed the series for their in-flight entertainment across all their aircrafts & travel sectors and since then there has been no looking back. Soon, several OTT / digital platforms like SonyLIV, Ola Play, TimesMX Player and Roku Player, (a US based streaming service) were on board too.

In 2019, Rahul expanded his distribution network by partnering with several other airlines such as Air India, British Airways, Oman Air and Air Vistara to stream his series for their in flight platforms.

Similar partnerships with Zee 5 (for Season 1) as well as Editorji ( an AI powered short form video platform launched by Vikram Chandra, ex-CEO of NDTV) and Daily Hunt (for short form regional language content) were inked too.

Today, Plush Places garners several hundred thousand views across these platforms.

Branching out into mainstream media, Rahul has also hosted features in Japan and Dubai for Times Now, ET Now and Zoom, leading Indian news and lifestyle channels respectively.

A well known name in the lifestyle & travel space, Rahul frequently shares his insights & travel stories in leading publications such as Forbes, Travel + Leisure, Entrepreneur and The Times of India.

His expertise and knowledge in this space has also lead to several invitations for moderating / participating in panel discussions with other industry leaders and influencers at flagship events.

A fitness enthusiast, Rahul has been interviewed and profiled in Men’s Health magazine. Moreover his entrepreneurial journey has been featured in business and lifestyle magazines such as Business Digest and The Week.

100,000
HOURS VIEWED
100
VIDEOS
10
DISTRIBUTION PARTNERS
30
COUNTRIES AND COUNTING

``We worked closely with Rahul for a media trip to London and the Lake District and he captured the destination beautifully on video, and also distributed it himself through various channels. His presence across video platforms as well as print and digital media, along with his entrepreneurial background provide him with a keen understanding of the business aspects of travel. This gives him a definite edge as an influencer. We look forward to collaborating with him again when the right opportunity arises.``

VISHAL BHATIA

Country Head, Visit Britain, India

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